Even the Lone Ranger had Tonto.
None of us can go it alone. We all need one another to catapult our message over the barriers that face us. Online, we need to value, cultivate, and solicit social proof. Social proof is validation that your message resonates with the passion of your audience. Social proof is a feedback loop that will fire you up and keep you going even when things are rough.
Social proof points to 4 things:
Pain – To influence people to change for the better, you will need to point out the pain of the status quo.
Potential – Don’t stop with the pain or you’ll lose your audience. Many religious institutions have shut their doors because their message was only about pain. Your message needs to inspire people towards the potential and the solution. Focus on the potential and inspire your audience to success.
Profit – As you inspire others to change from pain to potential, you will automatically benefit. Profit can point to an increase in your traffic, buy in, and your tribe, rather than only money.
Purpose – Some topics are a hit, others will miss. The intersection of your passion and your audience’s needs is where your current purpose lies.
Whether you eventually want to monetize your content, or simply build a tribe of likeminded friends in your spare time, it pays to develop social proof.
How are you building social proof into your content? What works for you?