I appreciate all of the Main Street, Face to Face businesses in the small town I grew up in. But they are becoming a rarer breed.
If you’re over 40 like me, it’s time to face the facts – the world as we know it has changed.
Maybe unlike me, you DONT work out of a laptop all the time. Maybe you have a physical location where you actually connect with customers, clients and patients. Maybe you just plain hate technology and the way poorly designed technology frustrates us and wastes our time.
Just for a moment I’d like to propose a couple simple ways that you can use simple tools to take back your time, even in a F2F world.
The great thing about doing business Face-to-Face is the high-touch, accessible nature of your work. It’s great to connect with people. Main street businesses are the heart and soul of a community. It’s an incredible asset and it’s totally unappreciated in much of our political, economic and business climate today.
But one big drawback is your accessibility. Sometimes when we become too accessible, people take us and our expertise for granted. The saying “familiarity breeds contempt” is sadly true in many cases.
So what can you do?
Well for one, there’s no law that says high tough F2F businesses can’t also be high-tech. The power of technology is that it can help you package yourself and parts of your message that are otherwise repetitive, time-consuming, low level, or controversial.
One benefit of technology is it makes video available and accessible. Video is the most “high touch” medium available. And the best thing about video is that you can package your time, your tips, and your repetitive “GroundHog Day” scenarios – to save you and your clients’ time without alienating them.
So how do we start leveraging a little “high tech” while keeping “high-touch”?
Borrowing from another Bill Murray movie, we “baby step”. Just a couple short videos can start a new habit. You can document time saving, clarifying, and helpful tips for your clients, customers or patients just by pulling out your phone and snapping a couple videos.
And in case you’re worried about this – the quality is completely beside the point. Just get started recording and decide to make it public later.
So what’s your top time-sucking conversation? Leave me a comment and then lay it out on your cameraphone. Put that time waster to bed today!